Advocacy & Promotion

Advocacy means taking a stand and speaking out on issues that matter. OPA advocates on behalf of members and the profession as well as in the best interests of the target populations served by physiotherapy including seniors, injured workers and chronic disease sufferers. Strong advocacy promotes the profession by underscoring its value and relevance and by ensuring that physiotherapy's unique perspective on health care issues is heard.

The Association participates in numerous promotional activities, province-wide events and public and private policy working groups. OPA members have access to a range of materials developed and produced to effectively promote physiotherapy to a range of sector stakeholders and influencers The Association coordinates media opportunities and provides resources to members to act as spokespeople for the profession.

OPA members benefit from these opportunities not only through the results achieved on behalf of the profession but also through learning skills related to advocacy, effective marketing and promotion.