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OPA Campaign Wins Awards 

July 17, 2025

OPA currently partners with SalesLoop, a marketing agency, on projects that elevate the profession and the Association and to increase our reach. Based on our strategic plan, OPA determines each year what strategies may require the investment of valuable membership dollars into our campaigns. 

Silver from Telly Awards (2025) 

In 2024, we launched a campaign “New Voices, New Ideas & New Opportunities” highlighting our change in leadership with our new CEO, Sarah Hutchison, and President, Courtney Bean and how we continue to evolve to meet the needs of the physiotherapy community. We also showcased our Board of Directors and the value we continue to bring to our members. 

SalesLoop entered our campaign into the Telly Awards competition, and we won a Silver Award! By winning a Silver, our project was recognized as an exclusive group of work that meets higher than average standards. Watch the award winning video below.

Campaign Also Wins 3 Gold Healthcare Digital Marketing Awards (2024) 

This same campaign, “New Voices, New Ideas & New Opportunities” also won three gold Healthcare Digital Marketing Awards for our campaign emails, microsite and video.  

Why Does This Matter? 

Winning awards not only feels great but demonstrates that we are investing your membership dollars into campaigns that are effective in meeting our goals and elevating the profession. We have partnered with SalesLoop since 2016 and they continue to go above and beyond. They ensure that our objectives are thoughtfully considered so that we can determine together the best and most cost-effective ways to meet our goals.

About the Telly Awards (2025) 

The Tellys honour excellence in video and television across all screens. The Telly Awards recognize work in Branded Content, Commercials & Marketing, Immersive & Mixed Reality, Non-Broadcast, Online and Television Series, Shows & Segments, Social Video, and Film & Shorts. 

The competition received over 13,000 entries globally from six continents and all 50 U.S. states. 

Entries were judged by a council of over 250 industry experts from organizations such as Netflix, Adobe, PlutoTV, Gymnasium, RunwayML, and more 

  1. Gold Telly Award is the highest honour, awarded exclusively to the top 3% of winning entries, representing the highest marker of excellence. 
  1. Silver Telly Award is awarded to entries that meet a high standard of creative distinction but do not reach the Gold level. 
  1. Bronze Telly Award recognizes commendable work that meets the entry criteria but scores lower than Silver and Gold. 

About the Healthcare Digital Marketing Awards (2024) 

The Healthcare Digital Marketing Awards recognizes the best healthcare websites, digital content, electronic communications, mobile media and social media. 

This national competition began its efforts to recognize the field of healthcare marketing and advertising in the pioneering area of digital marketing. 

  1. OPA was won 3 of the 190 awards issued in 2024 
  1. Gold (102), Silver (48), Bronze (24), and Merit (16) 
  1. A total of 62 institutions were awarded 

Courtney Bean, OPA’s President Message, July 2025

July 9, 2025

OPA President Courtney Bean shares a summer message and key updates from the June Board discussions. He highlights the continued push for expanded scope of practice, OPA’s advocacy for physiotherapy in primary care, and efforts to support governance model reviews in light of ONCA. Courtney also touches on recent submissions regarding provisional practice, a new position statement supporting Jordan’s Principle, and advocacy for PT roles in integrated health centers.

Take Action and send a letter to Premier Doug Ford & Health Minister Sylvia Jones on completing the regulations for scope of practice. It takes only 1 minute to add your name and email.

Happy National Physiotherapy Month 2025!

May 27, 2025

At Queens Park, MPP France Gélinas took time to wish the entire physiotherapy community a very happy National Physiotherapy Month, along with OPA CEO Sarah Hutchison.

CPO General Regulation Consultation – Removal of Provisional Practice Class 

June 10, 2025

The College of Physiotherapists of Ontario recently closed a consultation on proposed changes to the general regulation, including removal of the provisional practice certificate class.   

OPA reviewed the proposed changes, collected feedback from the physiotherapy community, and submitted a response to the College. In our response, we highlighted risks and challenges with removing the provisional practice class, including health human resource implications, challenges for internationally educated physiotherapists, equity and accessibility of a single examination, and the need for emergency preparedness and response protocols.   

Meeting with Premier Doug Ford & Minister of Health Sylvia Jones

May 8, 2025

On May 8, President Courtney Bean joined Isaac Taylor, Physiotherapist to meet with Premier Ford and Minister of Health, Sylvia Jones, advocating and engaging on issues that really matter to the profession. This meeting provided the opportunity to talk about how physiotherapists can make an impact on ER wait times, the role of first contact physiotherapists in expanding access to primary care, integrated community care and transitions between hospital and home, and of course of critical importance – expanding scope of practice for physiotherapists across Ontario.   

Minister Jones heard and understood the priority of the profession in advancing Scope of Practice in Ontario and we remain optimistic that this will progress to implementation over the course of the summer. We want to thank Minister Jones for acknowledging National Physiotherapy Month and thanking PTs for their contributions to the Ontario health system.   

At OPA, this opportunity is core to our mission and our commitment to influence and shape decisions that affect the profession and the patients you treat across the province. 

Jordan’s Principle – What Ontario Physiotherapists Need to Know

June 17, 2025

If you work with First Nations children, you may have experienced the frustration of months spent waiting for contract renewals, compensation delays, and approval processes that seem to change without notice; administrative backlogs preventing First Nations children from accessing the physiotherapy services they need. 

This goes against everything Jordan’s Principle was designed to address, and OPA has developed a position statement advocating for reform to the processes that create systemic barriers. 

Who Was Jordan? 

Jordan River Anderson “was a member of the Norway House Cree Nation. Born in Manitoba on October 22, 1999, he lived with a rare genetic disorder that required intensive medical care” (Canada’s Residential Schools: The Legacy, 2015). 

At age two, he was medically cleared to go home with support services. But the federal and provincial governments couldn’t agree on who should pay for his care. Jordan waited in the hospital for three more years, dying at age five without ever spending a day at home, not because he was too sick to leave, but because of a funding dispute. 

What Jordan’s Principle Means 

Jordan’s story led to the creation of Jordan’s Principle in 2007, a human rights principle “that guarantees timely access for status and non-status First Nations children to all public services without delay due to jurisdictional disputes, and comparable services to those provided to non-First Nations children.” (Canada’s Residential Schools: The Legacy, 2015)
 

The Current Reality 

Despite this principle, OPA continues to hear from rehabilitation providers who struggle with: 

  • Contract renewals dragging on for months 
  • Administrative backlogs preventing timely access to care 
  • Compensation delays 
  • Lack of clear communication about how issues will be resolved 

These challenges directly impact the First Nations children and families who depend on physiotherapy services. 

What OPA Is Doing 

Recognizing these challenges, OPA has developed a position statement advocating for improved Jordan’s Principle processes. 

With Indigenous Services Canada committed to reforming the administration, OPA is pushing for: 

  • Reduced systemic barriers that prevent access to physiotherapy services 
  • Culturally safe service delivery with collaborative community co-design 
  • Continuity of care through longer-term contracts with trusted partners 
  • Increased administrative capacity with transparency to address backlogs 
  • Recognition of physiotherapy as essential preventive and early intervention care 

Why This Matters 

Jordan’s Principle addresses barriers and biases that create gaps in service access for Indigenous children. When administrative obstacles prevent First Nations children from getting needed physiotherapy, we perpetuate health disparities rooted in historical policies and systemic biases. 

As physiotherapists, your expertise helps children overcome physical challenges and participate fully in their communities. Prompt access to physiotherapy prevents complications, reduces pain and dysfunction, and enables children to return to school, play, and home activities with improved function. 

Moving Forward 

Work to improve the implementation of Jordan’s Principle continues. First Nations children require timely access to the same quality of care available to other Canadian children. As physiotherapists, you play a crucial role in supporting improved access to care. 

OPA continues to support and advocate for physiotherapists working in this area, ensuring that systemic improvements benefit both practitioners and patients. Learn more about Jordan’s Principle 

Reference

Canada’s Residential Schools: The Legacy. (2015). The Final Report of the Truth and Reconciliation Commission of Canada, Volume 5. McGill-Queen’s University Press. https://core.ac.uk/download/480182666.pdf

Courtney Bean, OPA’s President Message – March 2025

March 26, 2025

Watch Courtney Bean, Physiotherapist and OPA’s President share highlights from InterACTION 2025. InterACTION is OPA’s annual conference, bringing together physiotherapists, physiotherapy residents, physiotherapist assistants and students from across the province.

Scope of Practice & Labour Mobility

May 7, 2025

OPA applauds MPP France Gélinas (Nickel Belt) for her strong comments in the Ontario Legislative Assembly on April 30, 2025, in support of implementing outstanding scope of practice elements for physiotherapists. As a physiotherapist herself, Mme Gélinas knows the beneficial impacts of PTs gaining the authority to order diagnostic imaging and laboratory tests.  

Mme Gélinas said:

“Back in December of 2009, we voted in this House in favour of changes to the scope of practice of physiotherapists. Why? Because the scope of practice in other provinces had changed. It was time for Ontario to do the same … we are in 2025 and those changes have not been implemented.” 

Her comments were in response to Bill 2, the Ontario Free Trade and Mobility Act, 2025, which would allow workers registered in other Canadian jurisdictions to work ‘as of right.’ Currently, only certain healthcare professionals (physicians, nurses, respiratory therapists, and medical lab technologists) are included; Bill 2 proposes adding physiotherapists to this list. 

OPA’s submission on Bill 2 supports improved ease of PTs across Canadian jurisdictions, while also highlighting how the implementation of outstanding scope of practice changes, specifically the authority for PTs to order diagnostic imaging and laboratory tests, must be completed to prevent a drain of PTs from Ontario to other jurisdictions with fewer limitations in scope.  

Mme Gélinas raised the same concerns as OPA and spoke powerfully on the risks of PTs moving to other provinces and territories if scope of practice is not harmonized across Canada. She spoke to the competencies of physiotherapists in relation to ordering diagnostic tests, to the success of other jurisdictions that have streamlined the process, the benefits to patients, and the improved access, especially for people without a primary care physician or NP. 

For the full text of France Gélinas’ comments, see the Hansard transcript of the OLA for April 30, 2025, pages 238-240.  

Celebrating Black History Month 2025

February 6, 2025 

The Ontario Physiotherapy Association (OPA) proudly recognizes Black History Month, celebrating the achievements and impact of Black physiotherapists, physiotherapy residents, students, and physiotherapist assistants. Their dedication continues to shape the profession, advance patient care, and strengthen our healthcare system. 

The 2025 theme, “Black Legacy and Leadership: Celebrating Canadian History and Uplifting Future Generations,” highlights the diversity of Black Canadians, the importance of Black leadership, and the lasting contributions being made for future generations. 

We encourage everyone to visit the government website to access resources and explore the history of Black Canadians, including trailblazers in healthcare.