What to focus on, what to ignore, and how to do it in 1 hour per week
Most physiotherapists are told to chase short-term marketing tactics. Ads, hacks, rankings, quick wins. That can work short term. But long term, it creates dependency, low-quality leads, and zero retention.
This free session is about building a foundation so marketing works with your practice, not something you have to keep paying for forever.
It comes down to five simple questions every physio has to answer, and your answers determine whether marketing compounds or keeps costing you.
This session is free and open exclusively to OPA members. Membership will be verified prior to registrants receiving the link to join.
What you will learn:
- How to set up and maintain your Google Business Profile so patients find you when they are actively searching
- How to use blogging to bring in new patients without relying on ads
- How to manage and grow your Google reviews so patients feel confident choosing you
- How to show up consistently on social media without it taking over your schedule
- How to show up in both Google and AI search results as patient search behaviour shifts
Date: Wednesday, June 10, 2026
Time: 7:00 to 8:00 PM EST
Format: Zoom Webinar
Cost: Free! Only OPA members may attend.
Agenda:
Welcome and overview (5 minutes)
Context setting: priorities and why this matters (5 minutes)
Keynote presentation: 5 marketing actions that matter (35 minutes)
Live Q&A (15 minutes)
Presented by: Tyler Sinden and Natasha Piroutz, Co-Founders of NewFrame Digital. They work with clinic owners and practitioners every day, specifically physiotherapists, chiropractors, osteopaths, and massage therapists across North America. Their whole approach is built on one belief: marketing shouldn’t take up all of your time, and it shouldn’t cost you a fortune.