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5 Marketing Actions That Matter for Physios

What to focus on, what to ignore, and how to do it in 1 hour per week

Most physiotherapists are told to chase short-term marketing tactics. Ads, hacks, rankings, quick wins. That can work short term. But long term, it creates dependency, low-quality leads, and zero retention.

This free session is about building a foundation so marketing works with your practice, not something you have to keep paying for forever.

It comes down to five simple questions every physio has to answer, and your answers determine whether marketing compounds or keeps costing you.

This session is free and open exclusively to OPA members. Membership will be verified prior to registrants receiving the link to join.

What you will learn:

  • How to set up and maintain your Google Business Profile so patients find you when they are actively searching
  • How to use blogging to bring in new patients without relying on ads
  • How to manage and grow your Google reviews so patients feel confident choosing you
  • How to show up consistently on social media without it taking over your schedule
  • How to show up in both Google and AI search results as patient search behaviour shifts

Date: Wednesday, June 10, 2026
Time: 7:00 to 8:00 PM EST
Format: Zoom Webinar
Cost: Free! Only OPA members may attend.

Agenda:
Welcome and overview (5 minutes)
Context setting: priorities and why this matters (5 minutes)
Keynote presentation: 5 marketing actions that matter (35 minutes)
Live Q&A (15 minutes)

Presented by: Tyler Sinden and Natasha Piroutz, Co-Founders of NewFrame Digital. They work with clinic owners and practitioners every day, specifically physiotherapists, chiropractors, osteopaths, and massage therapists across North America. Their whole approach is built on one belief: marketing shouldn’t take up all of your time, and it shouldn’t cost you a fortune.

Integrating AI in Physiotherapy Practice: Webinar #2

Join OPA to hear from physiotherapists who are leading the way with AI implementation in physiotherapy, and who have on-the-ground experience integrating AI tools in practice. Understand the current trends and opportunities for Integrating AI in Physiotherapy Practice.  

Thursday, May 14, 12-1pm on Zoom

Speakers

Nirtal Shah, Registered Physiotherapist, will provide you with key insights into how AI is shaping physiotherapy practice (whether you recognize it or not!), and discuss opportunities for the adoption of AI and improving patient outcomes. 

Jessica Powers, Registered Physiotherapist, is a leader in implementing an AI scribe in her physiotherapy practice. Jessica will share key insights, learnings and facilitators, which will support you in your AI journey. 

AI and Physiotherapy in Ontario: Webinar #1

Join OPA for an engaging discussion about AI in physiotherapy in Ontario with professional and regulatory leaders. 

Thursday, May 7, 12-1pm on Zoom

Speakers

Charlotte Anderson, OPA President-Elect, will provide an overview of the current digital landscape in Ontario and implications for the profession. 

Craig Roxborough, Registrar & CEO of the College of Physiotherapists of Ontario and Mary-Catherine Fraser Saxena, Practice Advisor, will provide the regulatory perspective and discuss College resources available to you. 

Anna Marie Sneath, Senior Director, Clinical Impact and Performance, at the Arthritis Societywill share valuable insights from the Arthritis Society’s experience in implementing AI tools. 

Webinar #2

Webinar #2 takes place Thursday, May 14, 12-1pm on Zoom. Registration for the second webinar is open to OPA members only.

The Secret to Building Community WITHOUT Social Media

Participants who register for this course have the option to attend the course live-online and/or watch the recording later. The recording will be available to all registrants for a 6-week period and access is provided on the next business day following the course. This allows participants who may not be able to attend live-online to still benefit from the course content. To facilitate attendance tracking, please indicate on your registration form if you won’t be attending live.

Course Overview:

The Secret to Building Community WITHOUT Social Media

More clients, more impact, more money… faster.

Social media is a tool, not a business strategy. Many entrepreneurs waste hours creating content, chasing engagement, and burning out, without seeing real results. This course will show you how to use social media effectively without letting it consume your time, mental load or energy.

Instead of relying on unpredictable algorithms, you’ll learn the exact steps to build a strong, referral-based community that drives consistent client growth—without the stress of constant posting. Whether you’re just starting out or looking to scale, this method will help you build trust, increase word-of-mouth referrals, and create a business that thrives beyond the digital space. And yes, this will work if your business is brand new!

We’ll walk you through:

✅ The top 3 traps entrepreneurs fall into with social media (and how to escape them)
✅ 7 simple 15-minute tasks that will have your community growing immediately
✅ The worksheet to make you irresistible to clients and local businesses
✅ Turning a slow trickle of clients into a steady flood through word-of-mouth marketing
✅ Real-life examples of successful community-building strategies
✅ The ultimate pro tip for leveling up client care using free samples (without costing your business a dime)
✅ Step-by-step guidance to help you implement these strategies with ease

With clear instructions and actionable steps, you’ll be able to watch your community, and your bank account, grow.

Course Objectives:

By the end of this course, you will:

  • Learn how to use social media as a tool rather than a time-consuming, low-ROI effort
  • Identify and break free from the three biggest social media traps that keep entrepreneurs stuck
  • Implement seven 15-minute community-building tasks that create a ripple effect of growth
  • Utilize a structured worksheet to attract more clients and business partnerships effortlessly
  • Discover proven word-of-mouth strategies to turn small client wins into a flood of referrals
  • Understand how to improve client care and loyalty through small but impactful gestures
  • Follow a step-by-step system to establish and sustain a thriving community outside of social media

Audience: This course is open to all healthcare and wellness professionals.

Prerequisite: None

Date/Time: April 22, 2026, from 6:00pm-9:00pm ET (Toronto). Please convert to your local time zone.

Trustworthy AI in Health: The Promise, Perils, and Protections

IPC Privacy Day Webcast

Watch the IPC’s Privacy Day event, Trustworthy AI in Health: The Promise, Perils, and Protections, that took place Wednesday, January 28, 2026.

IPC received overwhelmingly positive feedback from both in-person and online attendees. In total, almost 2,500 people attended the event. Their post-event survey showed that 99 per cent of attendees were very satisfied or satisfied with the event, and 98 per cent feel they now have a better understanding of the subject matter.

Watch the event on the IPC’s YouTube channel. You can also read Commissioner Kosseim’s latest blog for highlights and insights of the 2026 Privacy Day event.