This June, OPA launched an ambitious province-wide campaign. It is designed to channel a defining moment in Ontario physiotherapy into a long-term conversation about the future of the profession, patient care, and healthcare in Ontario. 

The goal is to reach physiotherapists across every region, practice area, and career stage in Ontario, grow awareness of what the profession can and should be, and establish OPA as the place where that conversation happens.  

The campaign isn’t about OPA speaking to physiotherapists. It’s about physiotherapists speaking to physiotherapists. 

Why This Campaign Matters

Ontario’s healthcare system is under mounting pressure: demand for care is growing, the population is aging, and delivery models are evolving faster than ever. Physiotherapists are already at the front lines of that shift, reducing unnecessary ER visits, supporting earlier interventions, and improving access to care across the province. With expanded scope now underway, the question is no longer whether physiotherapists can do more. It’s what comes next, and how the profession will help shape it. 

The campaign’s approach is as deliberate as its message. What’s Next was built around short videos featuring real physiotherapists and patients speaking in their own voices, grounded in lived clinical experience. They share views on where Ontario’s healthcare is headed. Audiences trust people more than corporate messages, and social platforms reward that authenticity. OPA leaned into that reality fully. 

What This Means for the Profession – and For You

This campaign speaks to every practice area of the profession. Whether you work in private practice, a hospital, or a community health setting, it validates the work you do every day. It makes the case, publicly, for the expanded role physiotherapists are already fulfilling. It connects individual challenges around access and funding to a system-wide argument: physiotherapy isn’t a complement to Ontario’s healthcare system. It’s a cornerstone of its future. 

The What’s Next campaign is a direct expression of what OPA does: advocate for the profession and ensure physiotherapists have a seat at the table when decisions about Ontario’s healthcare are made. That work happens because members across the province choose to invest in it collectively, and this campaign gives every one of them something to rally behind. 

Join the Conversation

The campaign is now live. Watch the videos, explore the patient stories, and join OPA if you’re not already a member, so you can be part of shaping what comes next.  

Not yet an OPA member?  

An OPA membership supports advocacy, connects you with peers across the province, and gives you industry-leading insurance coverage, all while ensuring your profession speaks with one powerful voice. 

The future of physiotherapy in Ontario is already taking shape. Be a part of it. 

April 19 –25, 2026 

This National Volunteer Week, the Ontario Physiotherapy Association wants to take a moment to say thank you.  
 
To every OPA volunteer who has given their time, expertise, and energy to the Association, your contributions matter deeply. You are the reason OPA is able to advocate, evolve, and remain relevant to the members and profession it serves. 

What Volunteers Make Possible 

OPA volunteers show up in so many ways. Whether you’re guiding the Association’s strategic direction as a member of the Board of Directors, bringing local voices to the provincial stage at the District level, engaging with government and stakeholders on behalf of the profession, or advising staff and leadership on sector-specific issues through a committee, the work you do is invaluable. 

You bring more than your professional knowledge to these roles. You bring your perspective, your passion, and your commitment to a profession that improves the lives of patients across Ontario every day. It’s the shared dedication between volunteers, staff, and leadership, that makes OPA’s success possible. 

Member volunteers are essential to the work and vision of OPA. They provide their experience, expertise and passion to support and strengthen the Association and the profession. 

Members Advancing Physiotherapy Through Community Engagement 

OPA volunteers are the living expression of what it means to be part of a member-led association. By dedicating your time to this work, you are not just supporting OPA, you are shaping the future of physiotherapy in Ontario. Your involvement ensures that the profession’s voice is heard, that decisions reflect the realities of practice across every sector and corner of the province, and that the next generation of physiotherapists inherits a stronger profession than the one before. 

The impact of your service extends well beyond board tables and committee calls. It is felt in advocacy wins, in the resources available to members, in the professional development opportunities offered, and in the trust that patients and policymakers place in physiotherapy across Ontario. 

OPA Volunteers Gain Immeasurably  

Volunteering with OPA impacts the lives of the volunteers. They  often tell us they have: 

• Built meaningful connections with colleagues and partners from across the province 

• Grown as leaders, communicators, and strategic thinkers 

• Gained insight into the broader health system and the profession’s place within it 

• Found a deeper sense of purpose and connection to the work of physiotherapy 

Inspired to Get Involved? 

If you’re an OPA member who has been thinking about getting involved, there is a place for you. Apply to join the Board of Directors, join one of our eight committees or participate locally with our Districts. Learn more about volunteering or reach out to us at physiomail@opa.on.ca with any questions.