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Local SEO Starter Kit

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Thank you to NewFrame Digital for these member resources, Local SEO Starter Kit and 3 Ways to Rank Higher in SEO.

OPA Member Discount to Cliniverse

OPA members get 25% off Cliniverse, the marketing platform built for clinic owners and physiotherapists. 

Cliniverse gives clinic owners and physiotherapists everything they need to grow their clinic in less time and for a fraction of what you’d pay a marketing agency. As an OPA member, you get 25% off every Cliniverse plan, every month, for as long as you remain an OPA member. 

July 2026 Changes to Auto Sector Regulations: Top 10 Frequently Asked Questions 

Ontario Statutory Accident Benefits (SABS) coverage changed on July 1, 2026.

About Recent Changes 

The SABS is a regulation under Ontario law (O. Reg. 34/10) that specifies the benefits payable to insured persons following an automobile accident, independent of liability coverage. 

As of July 2026, there were changes to the Statutory Accident Benefits Schedule (SABS).  

Specifically, medical, rehabilitation and attendant care benefits will remain mandatory, while all other accident benefits coverage is optional.  

OPA raised concerns with Hon. Peter Bethlenfalvy, Minister of Finance in our September 2024 letter, about the proposal to reduce mandatory coverage to only medical, rehabilitation, and attendant care benefits.     

OPA has received questions regarding the changes, and we aim to address them in this FAQ. 

Top 10 FAQs 

1. Are physiotherapists allowed to charge fees higher than what is covered in the Professional Services Guideline? 

Yes. The SABS and the Professional Services Guideline (PSG) set the maximum payable amounts for the auto insurance companies, but they do not control or limit fees charged by physiotherapists. Physiotherapists can charge above and beyond what is payable from the auto insurer.  

2. Can patients still use their extended health benefits for MVA-related physiotherapy services? 

Yes. Patients may choose to use their extended health benefits to cover eligible remaining balances after the automobile insurer has paid, including co-payments resulting from fees above the amount covered by auto insurance. 

3. Are patients required to use their extended health benefits? 

No. Using extended health benefits is optional. Patients can choose whether they want to use their extended health coverage for their MVA-related physiotherapy services. 

4. What happens if a patient chooses not to use their extended health benefits? 

If a patient declines to use their extended health benefits, they may be responsible for any remaining balance owing after the automobile insurer has paid, in accordance with the clinic’s fee agreement and applicable requirements. 

5. Does a patient need to provide consent before extended health benefits are used? 

Yes. Patients must consent to the use of their extended health benefits for MVA-related services and provide the necessary information required by their insurer. 

6. Will extended health insurers cover the full difference between the clinic’s fee and the automobile insurer payment? 

Not necessarily. Coverage depends on the patient’s individual extended health plan, including benefit limits, deductibles, co-insurance amounts, and insurer requirements. 

7. Do all extended health insurers have the same process for adjudicating these claims? 

No. Extended health insurers do not have a standardized approach to processing co-payment submissions from an auto claim. Requirements may vary, including whether a referral is needed, whether direct billing is available, whether accident-related services must be identified, and whether other coverage must be coordinated first. 

8. Has FSRA provided guidance on coordination of benefits between automobile insurers and extended health insurers? 

Currently, OPA is not aware of any FSRA intention to establish guidance documents or standardized processes for coordination of benefits between automobile insurers and extended health insurers. Coordination of benefits is managed by individual extended health insurers and may differ between plans. 

9. How should clinics handle remaining balances after automobile insurance has been paid? 

Clinics should continue to follow appropriate billing practices and the requirements of the patient’s extended health insurer, where applicable. If extended health benefits are not used or do not fully cover the remaining balance, the patient may be responsible for any outstanding amount in accordance with the clinic’s fee agreement and applicable requirements. 

10. Do these changes affect how clinics submit treatment plans or invoices to automobile insurers? 

No. The requirements and processes for submitting documentation and billing automobile insurers remain the same. Clinics should continue to follow the applicable SABS and insurer processes. 

OPA will continue to monitor developments related to MVA billing and provide updates as further information becomes available. 

5 Marketing Actions That Matter for Physios Webinar Recording

NewFrame Digital × Ontario Physiotherapy Association

What to focus on, what to ignore, and how to do it in 1 hour per week

Most physiotherapists are told to chase short-term marketing tactics. Ads, hacks, rankings, quick wins. That can work short term. But long term, it creates dependency, low-quality leads, and zero retention.

This free webinar for OPA members took place on June 10, 2026.

Learn about building a foundation so marketing works with your practice, not something you have to keep paying for forever. It comes down to five simple questions every physio has to answer, and your answers determine whether marketing compounds or keeps costing you.

What you will learn:

  • How to set up and maintain your Google Business Profile so patients find you when they are actively searching
  • How to use blogging to bring in new patients without relying on ads
  • How to manage and grow your Google reviews so patients feel confident choosing you
  • How to show up consistently on social media without it taking over your schedule
  • How to show up in both Google and AI search results as patient search behaviour shifts

Speakers

Tyler Sinden and Natasha Piroutz, Co-Founders of NewFrame Digital. They work with clinic owners and practitioners every day, specifically physiotherapists, chiropractors, osteopaths, and massage therapists across North America. Their whole approach is built on one belief: marketing shouldn’t take up all of your time, and it shouldn’t cost you a fortune.

Integrating AI in Physiotherapy Practice Webinar Recording

On May 14, 2026 OPA presented physiotherapists who are leading the way with AI implementation in physiotherapy, and who have on-the-ground experience integrating AI tools in practice. Understand the current trends and opportunities for Integrating AI in physiotherapy practice. 

Speakers

Nirtal Shah

Nirtal Shah, Physiotherapist

Nirtal Shah, Registered Physiotherapist, provides you with key insights into how AI is shaping physiotherapy practice (whether you recognize it or not!), and discuss opportunities for the adoption of AI and improving patient outcomes.

Jessica Powers

Jessica Powers, Physiotherapist

Jessica Powers, Registered Physiotherapist, is a leader in implementing an AI scribe in her physiotherapy practice. Jessica shares key insights, learnings and facilitators, which will support you in your AI journey. 

AI and Physiotherapy in Ontario Webinar Recording

On May 7, 2026 OPA presented an engaging discussion about AI in physiotherapy in Ontario with professional and regulatory leaders. Watch the recording.

Speakers

Charlotte Anderson

Charlotte Anderson, Physiotherapist and President-Elect of the Ontario Physiotherapy Association

Charlotte Anderson, OPA President, provides an overview of the current digital landscape in Ontario and implications for the profession. 

Craig Roxborough

Craig Roxborough, Registrar and CEO of the College of Physiotherapists of Ontario

Mary-Catherine Fraser Saxena

Mary-Catherine Fraser Saxena, Manager, Practice Advice at the College of Physiotherapists of Ontario

Craig Roxborough, Registrar & CEO of the College of Physiotherapists of Ontario and Mary-Catherine Fraser Saxena, Practice Advisor, provide the regulatory perspective and discuss College resources available to you. 

Anna Marie Sneath

Anna Marie Sneath, Physiotherapist and clinician, educator, certified coach and leader

Anna Marie Sneath, Senior Director, Clinical Impact and Performance, at the Arthritis Societyshares valuable insights from the Arthritis Society’s experience in implementing AI tools. 

Vendor of Record list

Access the Vendor of Record list of AI Scribes mentioned in the webinar.

Compensation Report – Research and Academia

This report offers a snapshot of physiotherapist compensation in the research and academia sector.

The data presented is designed to give physiotherapists clear, relevant insights into the current landscape to support informed compensation discussions and planning.

Compensation Report – Long-Term Care

This report offers a snapshot of physiotherapist compensation in the long-term care sector.

The data presented is designed to give physiotherapists clear, relevant insights into the current landscape to support informed compensation discussions and planning.

Compensation Report – Primary Care

This report offers a snapshot of physiotherapist compensation in the primary care sector.

The data presented is designed to give physiotherapists clear, relevant insights into the current landscape to support informed compensation discussions and planning.

Compensation Report – Home Care

This report offers a snapshot of physiotherapist compensation in the home care sector.

The data presented is designed to give physiotherapists clear, relevant insights into the current landscape to support informed compensation discussions and planning.

Compensation Report – Hospital

This report offers a snapshot of physiotherapist compensation in the hospital sector.

The data presented is designed to give physiotherapists clear, relevant insights into the current landscape to support informed compensation discussions and planning.